Management Research Methodology Krishnaswamy Pdf Free Downloadl ((NEW))
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Management Research Methodology Krishnaswamy Pdf Free Downloadl ((NEW))
How to Conduct Management Research: A Guide for Students and Practitioners
Management research is a systematic and rigorous process of inquiry that aims to generate new knowledge and insights for solving managerial problems and advancing the theory and practice of management. Management research can be conducted using various methods, such as surveys, experiments, case studies, interviews, focus groups, observation, action research, etc. Depending on the research question, purpose, context, and design, different methods may be more or less suitable and effective.
In this article, we will provide a brief overview of some of the key steps and principles of conducting management research, based on the book Management Research Methodology: Integration of Principles, Methods and Techniques by K. N. Krishnaswamy, Appa Iyer Sivakumar and M. Mathirajan[^1^]. We will also provide a link to download a free PDF version of the book for further reading.
Step 1: Identify and formulate the research problem
The first step of any research project is to identify and formulate a clear and specific research problem that is relevant, significant, feasible, and interesting for both the researcher and the intended audience. The research problem should be stated as a question or a set of questions that guide the research objectives, scope, and methodology. The research problem should also be justified by reviewing the existing literature and identifying the gaps or limitations that need to be addressed.
Step 2: Review the literature and develop the theoretical framework
The second step of management research is to review the relevant literature and develop a theoretical framework that provides a conceptual foundation and a logical structure for the research. The literature review should summarize and synthesize the main theories, concepts, models, empirical findings, and debates related to the research problem. The literature review should also identify the key variables, constructs, relationships, hypotheses, and assumptions that will be tested or explored in the research. The theoretical framework should clearly define and operationalize the variables and constructs, specify the expected relationships and causal mechanisms among them, and explain how they are influenced by the context and contingencies of the research.
Step 3: Design the research methodology
The third step of management research is to design the research methodology that specifies how the data will be collected, analyzed, and interpreted to answer the research questions and test the hypotheses. The research methodology should be aligned with the research objectives, problem, framework, and context. The research methodology should also be appropriate for the type and level of data required, as well as ethical and practical considerations. The main components of the research methodology include:
The research approach: whether it is deductive (testing theory) or inductive (building theory), or a combination of both.
The research strategy: whether it is quantitative (using numerical data and statistical techniques) or qualitative (using textual or visual data and interpretive techniques), or a combination of both.
The research design: whether it is descriptive (describing phenomena), explanatory (explaining relationships), exploratory (discovering new insights), or evaluative (assessing outcomes or impacts).
The sampling design: how the population of interest will be defined, identified, accessed, and selected for data collection.
The data collection methods: what tools and techniques will be used to gather primary or secondary data from various sources (e.g., surveys, experiments, case studies, interviews, focus groups, observation, action research, etc.).
The data analysis methods: what tools and techniques will be used to process, 061ffe29dd